Private access · Market Movers guests

The Expert Press Playbook

The exact playbook we use to make our clients category leaders: demonstrable authority, press that quotes you, and a name your market can’t ignore.

$5,000Course valueYours free, as a Market Movers guest

Chris Panteli · Co-founder, Linkifi · On stage

8+International Speaking Events
20,000+Tier-1 Premium Coverage Built for Clients
$50M+Revenue Generated for Clients
150+Podcasts

Our exact playbook✦Build demonstrable authority✦Own your category✦A $5,000 course✦Market Movers guests only✦9 modules✦Our exact playbook✦Build demonstrable authority✦Own your category✦A $5,000 course✦Market Movers guests only✦9 modules✦Our exact playbook✦Build demonstrable authority✦Own your category✦A $5,000 course✦Market Movers guests only✦9 modules✦Our exact playbook✦Build demonstrable authority✦Own your category✦A $5,000 course✦Market Movers guests only✦9 modules✦

The trailer · 4 min 12

From complete unknown to owning your category.

The whole Playbook in 4 minutes: why the game has changed, the 8 stages, and the proof. Best with the sound on.

What you’re unlocking

A $5,000 course. Yours, as our guest.

Not a taster and not a webinar. This is the system we run for our Authority PR clients, start to finish, and it’s only open to people who’ve been on the show.

9 modules: Video lessons, chaptered so you can jump straight to what you need.
Download Packs: Templates, prompts and checklists with every module.
Lifetime access: Sign in whenever you like. It stays yours.

The playbook, in our clients’ numbers

This is how we make clients famous.

Three Authority PR clients, their first six months. Every placement earned, none of it paid for.

Earned placements, added up month by month

Cumulative earned placements by programme month
Client	Month 1	Month 2	Month 3	Month 4	Month 5	Month 6
LendFriend Mortgage (Mar – Aug 2026)	4	9	15	21	32	34
Bramlett Partners (Nov 2025 – Apr 2026)	2	10	21	28	40	52
Mind Lab Pro (Jun – Nov 2026)	2	5	10	15	19	20

6/6Months with earned coverage, for every one of them
DR 94Top outlet earned: Forbes. Plus WSJ, CNBC, Daily Mail and Yahoo
$0Ad spend. Every result is earned media

Placements by the month they were published, from our placement records. The last month is to date for LendFriend and Mind Lab Pro. Read the case studies

Inside the Playbook