The State of Digital PR Report 2025 confirmed it. Digital PR is now non optional. Budgets are doubling, in house teams are expanding, and a handful of agencies are standing out by doing more than just earning links. They are building authority.
Here is a deep dive into the seven best digital PR agencies of 2025—what they do best, how they deliver, and who should work with them.
1. Linkifi – best overall for earned media link velocity
At Linkifi, we don’t play the volume game. Every campaign we run is deliberate, focused, and built to land DR70 plus links from the world’s most authoritative publications. Our core model is built around real-time inbound journalist pitching, and we’ve spent years refining it to become the most effective in the industry.
We monitor journalist queries 24/7 and respond within minutes, often before most brands have even opened their inboxes. Our pitch quality is elite. Every response includes data driven commentary, expert insights, and journalist ready language that makes coverage easy.
Reporting is instant. Clients see placements as soon as they go live.
We guarantee an average DR70 across all packages. But more importantly, our trailing 24 month average for billed client links sits at a jaw dropping DR81. If we ever fall short of that DR70 guarantee, we keep building at our expense until we hit it.
We routinely land coverage on publications like BBC, New York Times, Business Insider, CNN, and Forbes. These aren’t flukes. They are the result of a precise system built to deliver SEO authority and brand credibility at speed.
If you want coverage that actually moves rankings and moves people, this is what we do.
Just check out some our case studies
Or book a call to see how we could help you and your brand dominate with true authority.
2. Edelman – best for global trust and thought leadership
Edelman has made trust its discipline. With the annual Trust Barometer, deep global presence, and cross sector expertise, they are not just launching PR campaigns. They are studying trust and turning it into strategy. In 2025, their work focuses on high stakes narratives around AI ethics, geopolitics, sustainability, and executive reputation.
Why they lead
- Campaigns are backed by proprietary research, lending legitimacy to every pitch.
- They coordinate seamlessly across geographies and cultures.
- They treat storytelling as a systems level challenge, uniting internal communications, media outreach, and executive messaging into cohesive narrative architecture.
Best for
- Companies facing regulatory scrutiny or reputational complexity
- Multinationals needing regionally calibrated communications
- Organizations that want to build or rebuild trust through narrative driven thought leadership
3. Ketchum – best for sports event and experiential tie ins
Ketchum’s 2025 focus is on real-time, moment embedded campaigns. They excel in sports, events, and cultural launches, especially where data and PR agility intersect. Their analytics dashboards resemble political campaign war rooms, and that structure gives them a competitive edge.
Why they stand out
- Real time monitoring of social and search signals drives agile campaign pivots
- They manage full event arcs before, during, and after the spotlight moment
- They bring rigor to reactive buzz building, blending data science with creative campaign design
Best for
- Brands sponsoring or tied to major events or trending moments
- Consumer focused companies that operate in real time
- Organizations that want to connect experiential, social, and earned media in one campaign
4. Weber Shandwick – best for high production consumer campaigns
Weber Shandwick has one of the most advanced in house content operations in the industry. They can design narratives, create high end video and interactive assets, and tie it all together with full media and SEO alignment. If your campaign needs to appear in the New York Times and dominate page one of Google, this team can make it happen.
Why they are top of class
- Their production studio builds made for media assets from scratch
- SEO is embedded at the planning stage, not tacked on later
- They merge brand storytelling and PR execution into one integrated process
Best for
- Consumer brands with major budgets and national or international launches
- Companies seeking immersive campaigns with high visibility and media polish
- Firms needing full spectrum brand visibility from awareness to conversion
5. Golin – best for AI integrated storytelling
Golin is investing in proprietary AI tools to deliver scalable creative campaigns. In 2025, their model includes AI assisted ideation, pitch testing, and content creation workflows, but all under human strategic direction. They are ahead of the curve when it comes to embedding intelligence into the PR process.
Why they shine
- They use machine learning to optimise headlines, pitches, and media targeting
- They test messaging in micro communities before scaling to mass media
- They can personalise outreach across regions, verticals, and audience types
Best for
- Brands experimenting with AI in PR workflows
- Companies needing segmented messaging across large and small audiences
- Teams that want measurable learning baked into campaign rollouts
6. Ogilvy PR – best for influencer and creator ecosystems
Ogilvy continues to lead in large scale social PR. Their Influence Shield platform is built to manage creator programs from onboarding through activation and crisis control. With creator culture at the heart of 2025 brand communications, Ogilvy’s platform is essential for global teams managing dozens or hundreds of influencers.
Why they are effective
- They run creator discovery, contracts, reviews, content approvals, and compliance
- They convert social content into editorial storylines that land media coverage
- They provide real time risk management and sentiment tracking across channels
Best for
- Large brands managing international influencer networks
- Companies with both paid and earned creator strategies
- Teams seeking reputation control in a fast moving creator economy
7. Go Fish Digital – best for end to end data backed digital PR
Go Fish Digital takes a methodical, measurable approach to creative PR. Their campaigns often combine proprietary data, surveys, infographics, and multimedia assets with expert level media outreach. They have consistently delivered links and brand stories on platforms like NYT, Adobe, ESPN, and Marriott.
Why they stand out
- Their work is highly visual, often combining data studies with interactive content
- They have strong relationships in both tech and lifestyle media
- Campaigns are designed start to finish in house, with full ownership over outcomes
Best for
- Brands that value clarity in reporting and visibility into what is working
- Companies that want SEO gains tied to strategic narrative angles
- Teams with creative and technical stakeholders needing aligned execution
Honorable Mentions Worth Watching
These agencies are not in the top seven but still offer significant value and deserve consideration.
- Siege Media – experts in content driven SEO and link acquisition
- Green Flag Digital – known for consistent data led PR campaigns
- uSERP – specialised in SaaS and startup thought leadership outreach
- Power Digital – combines influencer PR with integrated campaign delivery
Why These Agencies Matter
Budgets are growing, expectations are rising
Digital PR interest has grown significantly since 2020, and so have the stakes. Today’s campaigns need to show real outcomes whether that means links, rankings, press, or social lift. The agencies on this list are equipped to deliver real measurable results at the pace clients now expect.
AI and data are now required, not optional
Campaigns that succeed in 2025 are fuelled by data, automated insight, and algorithm awareness. If your PR partner cannot interpret media trends and audience behaviour in real time, your campaign is running on outdated assumptions. The firms listed here have all embraced AI and analytics at the core of their model.
The old link building tricks are gone
Churn and burn link schemes and templated PR blasts still exist, but they are no longer effective. These agencies focus on relevance, quality, and authority—because that is what the search engines, users, and journalists now expect. They are not spamming inboxes. They are building authority that lasts.
How to Pick the Right Digital PR Agency
1. Know your priority
Are you chasing rankings or reputation? Need to launch a product or build long term trust? Different agencies excel in different areas.
2. Understand your internal capacity
If you have data and in house expertise, you may prefer a partner like Go Fish or Golin. If you need full service delivery, Edelman or Weber may be a better fit.
3. Set realistic expectations
High quality PR takes time. If you want DR80 links from the New York Times in week one, you need to be working with an agency that already has the systems and media relationships to make that happen.
4. Align on metrics
Make sure you and the agency agree on how success will be measured. Is it media volume, domain authority, ranking position, traffic, or conversions? Agree early.
5. Budget for impact
The top firms on this list are not cheap. But they are fast, reliable, and trusted by major brands for a reason. If you want results, you need to invest.
Quick Agency Match Guide
Final Thought
In 2025, digital PR is not optional. It is how trust is built, how visibility is earned, and how brands grow. Whether you are chasing SEO authority, cultural relevance, or reputation protection, the right agency can transform your reach and credibility.
Pick based on fit. Define your goals. And work with experts who understand the platforms, publications, and algorithms shaping the web today.