What counts as “national news” for real estate?
“National” doesn’t just mean the evening bulletin. It’s any story with broad appeal that top-tier business, finance, and home publications want to run—mortgage rate moves, affordability shifts, migration trends, renovation ROI, short-term rental rules, luxury market signals, even hyper-local data that illustrates a bigger theme. When your brand is quoted as the expert voice in those pieces, you gain authority with readers and with Google.
The real estate Digital PR playbook
Here’s how we consistently turn local expertise into national coverage—and why it works so well for agents, brokerages, proptechs, developers, and lenders.
1) Reactive expert commentary (a.k.a. “be the quote”)
Journalists on tight deadlines need credible, on-the-ground insight. We position an expert from your team as the go-to source—so when a reporter is writing about rates, inventory, bidding wars, or regulation, you supply the pull-quote. These features usually include an editorial backlink to your site, which strengthens search authority and buyer confidence.
2) Data-led stories that travel
Compelling, defensible data turns a local angle into a national one. Think: “Where first-time buyers can still afford a house,” “The best cities for remote-work moves,” or “Renovations with the highest sale-price uplift.” We package methodology and insights so the story’s easy to publish—and easy to credit back to you. (At Linkifi, we focus on earned media and editorial placements—no fluff.)
3) Thought leadership that signals authority
Guides, checklists, and explainers can be pitched as expert commentary when they answer a timely question clearly (e.g., “How sellers can stage for appraisal vs. for listing photos”). When journalists quote you, your perceived expertise rises—and so does visibility.
4) Timely angles (trend-jacking, done right)
We monitor journalist requests and news cycles daily, then tie your expertise to what’s breaking—without forcing it. The result: coverage in outlets your audience already trusts, with backlinks that “move the needle” far more than generic blog mentions.
Why this works so well for SEO (and sales)
- Backlinks that actually matter. Editorial links from tier-one outlets (e.g., business/finance and home/real-estate titles) drive authority you can feel across rankings and click-throughs—safely and sustainably.
- Trust you can show. Press logos on your site and listings build instant credibility with sellers and buyers—real social proof that shortens sales cycles. (We even help you “press-badge” wins as they land.)
- Compounding coverage. The more journalists see you quoted, the more they come back. That repeatability is the secret to steady organic growth without increasing ad spend.
Turning coverage into customers: the flywheel
Getting featured is step one. Converting attention is step two. We help you do both:
- Own the SERP: Use those earned links to strengthen priority pages (city + service pages, “sell my house” terms, investment/portfolio pages).
- Show the receipts: Add an “As Seen In” strip to your homepage, property pages, and proposals. (Try our FREE Press Badge Maker)
- Retarget smartly: Create ad creatives from your best headlines—“Quoted in [Outlet] on [Topic].”
- Enable your team: Give agents and ISAs a living press sheet they can drop into listing presentations and nurture sequences.
That’s how a single quote can turn into measurable brand trust, stronger rankings, and more signed agreements over time. (The best links are earned—and we build campaigns to earn them.)
Ready to turn your expertise into national news?
If you’ve got the insight, we’ll build the story around it—and put that story where it counts. Book a quick call and we’ll map the angles, outlets, and expert profile that make the most sense for your goals.
No shortcuts. No filler. Just earned media that compounds.
Find out more about Real Estate Digital PR.