3K Spike in Daily Traffic for Archimedia Accounts with Linking Building

Case Study Highlights

• 14 links built
• Average Organic Traffic: 14.8M
• Average DR: 82.64
• 242 New Organic Keywords

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Building Authority for Accountants

Archimedia Accounts is a UK-based accountancy firm for small businesses and limited companies.

They work with local businesses in Nottingham and are all about a personal approach. They even take their clients out on boat rides—who could ask for a cooler accountant?

Standing out as a local business is tough, especially in a large city. Archimedia came to us to create a digital PR campaign that established them as the top accountancy firm in their area. 

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Securing High-Profile Digital PR Features

For this campaign, we focused on building an expert profile for Chris Demetriou, a qualified accountant and the co-founder of Archimedia Accounts. 

He’s an experienced financial director with years of experience, and we knew he would be a sought-after expert for journalists. 

Over the course of countless digital PR projects, we’ve perfected the art of pitching journalists through request platforms. 

For this campaign, we targeted journalists looking for financial, retirement, and pension experts to get Archimedia Accounts linked in some top-tier publications. 

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The Campaign Results

We built 14 links for Archimedia campaigns, all in tier-one publications. Here are a few of the top articles that use Archimedia as an expert source:

• Changes in Universal Credit in 2024 – GB News
• The Loud Budgeting Trend – Yahoo
• Things to Know if You Withdraw $10K from Checking Account – Go Banking Rates
• State Pension Top-Up Deadline – The Express

With an average domain rating (DR) of 82.64, these features gave a massive boost in rankings and DR to Archimedia Accounts. 

Although traffic took a while to increase, we saw a massive spike toward the end of the campaign. 

Almost overnight, our client’s daily traffic went from 800 daily visitors to 3.5K:

Reputation is everything for accountancy firms, so those high-profile features also gave Archimedia a healthy boost in brand awareness and authority, which helped attract new clients.

The most important result of this campaign was the improved organic keywords. We gained 242 new organic keywords for Archimedia Accounts, and they now rank in the top ten spots for 3 ultra-targeted keywords.

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Digital PR Campaign Takeaways

Running a strategic digital PR campaign can help professional services businesses stand out from competitors. 

It doesn’t take hundreds of links to get great results. With just 14 backlinks, we achieved an impressive traffic boost, hundreds of new organic keywords, and improved rankings for our accounting client.

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Done-For-You Digital PR Campaigns

If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy. 

If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress. 

Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.