59 Premium Features and National Recognition for Texas Law Firm

Case Study Highlights

• 59 high-authority links earned
• Average Domain Rating: 85.4
• Features in Yahoo, Nasdaq, CNN, Metro, MSN, and more
• Visibility across law, finance, lifestyle, and tech verticals
• Authority built across both Benson Varghese and his firm
  
  

Leading with Legal Expertise

Versus Texas is no ordinary law firm.

Founded by Benson Varghese, a Board Certified Criminal Lawyer and recognized Top 100 Trial Attorney, the firm is a powerhouse of legal expertise. With over 50 team members and decades of combined experience, Versus Texas represents clients in high-stakes criminal, family, and civil litigation across Texas.

While their reputation was already strong locally, they came to Linkifi with a clear goal:

Establish national media authority and expand their visibility beyond state lines.

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Strategic PR for a Legal Brand

We started by building out detailed expert profiles for Benson Varghese—highlighting his board certification, trial history, firm leadership, and SaaS founder background. From there, we launched a multi-pronged campaign across journalist request platforms and direct editorial pitching.

Key verticals we targeted

• Legal commentary
• Divorce and family law
• Employment and labor rights
• Corporate and tax analysis
• Technology law and future trends

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Big Wins on Major Platforms

Our client was quoted in high-profile publications across a wide range of topics. Some standout wins include:

• Yahoo Finance — “What a Trump win means for corporate taxes”
• Metro UK — “Can political views cause divorce?”
• GB News — “Military pensions and divorce settlements”
• The Muse — “Can your employer lower your pay?”
• GoBankingRates — “The secret to avoiding car payments”
• Silicon UK — “Policing the metaverse”

Each link had real SEO weight. DRs ranged from 70 to 93—with an average of 85.4—and many were picked up by syndication networks like MSN and Yahoo, multiplying their reach across millions of readers.

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Results That Go Beyond SEO

Unlike some PR campaigns focused purely on rankings, this one had a more strategic focus: authority, visibility, and long-term credibility.

Through our work:

• Versus Texas became a go-to source for dozens of journalists across verticals.
• Their expert quotes now appear in over 35 features across 25+ major publications.
• They have an ongoing media presence that feeds trust—crucial for clients navigating high-stakes legal issues.
• The campaign also supported related projects like Lawft, Benson’s legal SaaS.

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Campaign Takeaways

Digital PR isn’t just for ecommerce or SaaS—it’s a powerful trust signal for professional services, especially in law. When journalists cite your insights on tax, divorce, employment law, or national policy—you don’t just build links, you build brand equity.

This campaign helped Versus Texas cement its national authority, boost long-term SEO, and unlock media access for future campaigns.

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Done-For-You Digital PR Campaigns

If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy. 

If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress. 

Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.