Campaign Figures
18
15.4M
82.22
Case Study Highlights
- 18 links built
- Average Organic Traffic: 15.4M
- Average DR: 82.22
- 13,425 New Organic Keywords
The Client
Rental Real Estate is an expert knowledge platform that helps new investors get into the real estate market.
They have guides, interactive tools, resource lists, and plenty of other valuable content—all free for anyone looking to invest in a rental property.
When the team at Rental Real Estate found us, their site had almost no traffic. They wanted to establish authority in the real estate industry and build awareness about their free investment tools.
Since Rental Real Estate is a completely free website, investing in expensive ads didn’t make sense as a marketing strategy.
Instead, we needed a digital PR campaign that quickly built authority, trust, and credibility in the sector.
The New Go-To Experts in Real Estate
We used our proven digital PR outreach strategy to find feature opportunities for this client.
By the end of the campaign, we had built 18 tier-one links in a range of publications, including:
- Expert insights on preventing home break-ins – realtor.com
- How to make Christmas decorations look luxurious – realhomes.com
- Smart ways to source building materials for less – homesandgardens.com
- How to install non-permanent shelves in a rental – idealhomes.com
The average Domain Rating across all 18 publications was 82.22, which is incredibly impressive for a client with a low starting DR score.
The Results
The million-dollar question is, did those 18 links get results?
Although traffic growth was slow in the beginning, this campaign seriously took off, and we quadrupled website traffic in just three months:
Within one year, Rental Real Estate went from zero visitors to 16K daily website traffic.
All that new organic traffic came from 771 top-10 ranking keywords, 224 improved keywords, and thousands of brand-new other keywords.
Overall, we got 13,425 new keywords and a serious jump in domain authority to 35.
Campaign Takeaways
Most marketers will tell you that at least 50 backlinks are required for significant growth.
But this campaign shows it’s much less about the quantity of links and more about the quality.
By building 18 links to top-tier publications, we achieved impressive results, and our client is thrilled with the outcomes.
LinkedIn Post
How many backlinks do you need to boost website traffic?
We get asked this question a lot at our agency, so let’s talk about it!
A lot of marketers say the industry standard is 50; others say 100.
❌ But we disagree.
It’s not about the QUANTITY of links. It’s the QUALITY.
📈 Here’s the proof:
We built 18 backlinks for a real estate website 🏠
All 18 links were in top-tier publications:
- realtor.com
- Homes and Gardens
- Ideal Home
- Real Homes
️
️🔥 Results:
↳ Quadrupled traffic from 4K to 16K daily visits
↳ Boosted DA to 35
↳ Gained 13K+ new organic keywords
Takeaway: Quality backlinks can drastically improve your business, no matter how few.
Done-For-You Digital PR Campaigns
If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy.
If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress.
Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.