Campaign Figures
25
16.8M
83.84
Case Study Highlights
- 25 links built
- Average Organic Traffic: 16.8M
- Average DR: 83.84
- 142 top-10 ranking keywords
Take a Deep Breath in and Meet Our Latest Client
If you’re feeling stressed by the grind of life, Nature Sound Retreat is going to be your new favorite platform.
It’s a wellness platform filled with meditation guides, coloring pages, yoga lessons, and soothing audios.
Michelle, the founder of Nature Sound Retreat wanted to boost traffic and drive sales in her online store.
Traffic was non-existent when we started this campaign, so we had a lot of work to do!
Establishing Michelle as a Wellness Expert
The first step in boosting website traffic is becoming known as a leader in your niche.
Michelle was already a qualified yoga instructor and expert in meditation, we just needed to expand her brand with a digital PR campaign.
Our team set up profiles for Michelle on all the best journalist request platforms. After running countless PR campaigns, we know which ones to target for the best results.
Diversifying Digital PR Outreach
Many entrepreneurs make the mistake of narrowing their digital PR search to articles that perfectly fit their vertical.
However, that strategy misses out on huge opportunities for a broader range of features.
We kept a close eye on PR opportunities for this campaign and got Michelle featured in articles about yoga, audio tech, the best workout gear, wellness strategies, and more.
If you tailor your pitches correctly (like our team does!), you can easily secure features in a diverse range of publications.
From 0 to 4.5K Daily Visitors
We built 25 high-profile links for Nature Sound Retreat with an average domain rating of 83.84.
Here are a couple of our favourite features:
- The Best Adult Coloring Books – New York Magazine
- Embracing Slow Fitness – iNews
- Feng Shui Guide – Yahoo
- Benefits of cobra post in yoga – Bustle
- Guide to Airpod AR Features – Life Wire
This campaign took off fast. Within the first month, traffic jumped up to 2K+ daily visitors and then continues to rise up to 4.5K witin three months.
The campaign also resulted in 142 top-ten ranking keywords – far above and beyond the three the client wanted to target.
The most important result was a jump in sales for our client’s store. Nature Sound Retreat is now on the map as a trusted expert in the wellness niche.
Campaign Takeaways
Building consistent traffic to an online store pivots on brand awareness. No matter what you sell, it’s important to establish yourself as an expert in your niche to get potential customers excited about buying from you.
Digital PR is an impactful way to establish brand awareness and expertise, as long as you get the right features!
Done-For-You Digital PR Campaigns
If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy.
If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress.
Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.