Campaign Figures
13
12.8M
83.77
Case Study Highlights
- 13 new links built
- Average Organic Traffic: 12.76M
- Average DR: 83.77
- Massive boost in authority + credibility
The Client
EyeFacts is a doctor-led health and wellness website that helps people better understand eye conditions and research-backed remedies for different eye conditions.
It’s led by Saya Nagori, who is an MD Board Certified Ophthalmologist & Glaucoma Specialist.
Dr Nagori has the knowledge and credentials to back up her content, but driving traffic to a medical website and building authority in the health niche is a huge challenge.
EyeFacts came to us with less than 100 organic monthly visitors and slow growth, so we got to work.
Finding Expert-Led PR Opportunities
With a team of highly qualified medical professionals contributing to this website, putting together expert bios was our first step.
We made sure to highlight credentials, titles, work experience, and areas of expertise to make the bios stand out on journalist request platforms.
13 Links Built
We scoured the top journalist request platforms for features seeking medical professional advice.
It was important that the feature showcased the medical professionals at EyeFacts as experts, so we focused on health, nutrition, hygiene, and wellness for this campaign.
Anything outside of the realm of health and wellness wouldn’t boost authority, so we set narrow parameters for this project.
Since the features were medical in nature, we worked closely with our client to make sure the quotes were accurate and backed by research.
Authoritative Features in High-DR Publications
Using research-backed, well-constructed outreach pitches, we built 11 links in some top industry publications, including:
- A feature on cholesterol in The Express
- The effects of LED light color on sleep in Livingetc
- Colored contacts and astigmatism in Vision Center
- The best places to buy blue eyeglasses in Very Well Health
The average DR across the 11 links built was 83.77, which led to an impressive boost in DR for our client’s website.
Traffic began taking off just a few months into this campaign and continues to rise.
We improved 94 keywords in an incredibly competitive niche and secured top-ten positions for 34 targeted keywords.
Now, our client is in a great position to dominate a niche in the medical industry and become an authority on eye health.
Takeaways from This Digital PR Campaign
There are three main lessons you can take from this digital PR campaign:
- Brand awareness and authority are essential for any kind of expert-led niche (especially when it comes to medical advice).
- Only pitch niche-relevant features to become established as an expert.
- You need a highly-qualified champion to make your online bios and pitches stand out from the crowd when pitching journalists.
LinkedIn Post
How do you get eyeballs on an EyeFacts website? 👀👀
We worked with the doctors at eyefacts.com to establish their website as an authority in eye health 👩⚕️
They already had the credentials – our goal was to build trust and authority in their new website.
Here’s how we helped 👉
- We sought out journalists looking for expert insights from medical professionals.
- We worked closely with our clients to create research-backed pitches filled with genuinely helpful medical advice.
- We set narrow parameters to make sure every feature secured boosted authority and credibility.
️🔥 The results:
- 13 new links built
- Average Organic Traffic: 12.76M
- Average DR: 83.77
- Massive boost in authority + credibility
We landed features in Very Well Health, Vision Center, Livingetc, and other high-DR publications.
Now, EyeFacts is an authority in eye health & traffic continues to grow!
Done-For-You Digital PR Campaigns
If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy.
If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress.
Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.