Authority PR — 6-month performance review · Jun – Nov 2026
Mind Lab Pro: Earned media that compounds.
How six months of Authority PR made Mind Lab Pro’s scientific advisor a go-to neuroscientist for the press, across the Daily Mail, BBC Good Food, Lifehacker, Yahoo and the supplement trade press, without a single ad dollar.
01 The short version
All six months in about a minute
02 The coverage
Mind Lab Pro in the press
Hover over a publication to see the story it ran.
A representative selection from the program’s placement log, Jun – Nov 2026. Reach is the host outlet’s approximate monthly traffic. “Trade” marks specialist supplement, food and healthcare industry press.
03 The brief
Expert-led, but invisible where it counts
The challenge
Mind Lab Pro had something most supplement brands don’t: a working neuroscientist, Dr Ramon Velazquez, as its Scientific Advisor. But in a category crowded with hype and unproven claims, very little of that science was visible outside Mind Lab Pro’s own site, in the health, lifestyle and industry publications where buyers, retailers and search engines look for proof.
The mandate
Run a managed, always-on Authority PR program: pitch Dr Velazquez’s expertise into relevant news cycles, in consumer health titles and the supplement trade press, land placements in genuinely high-authority outlets, and do it repeatably, turning sporadic exposure into a dependable monthly asset.
The goal was never to sell a supplement in the press. It was to make Mind Lab Pro’s scientist the person journalists call when they need to explain the brain.
04 Month by month
How the program compounded
Placements landed each month. Select a month to see what ran.
Oct 2026 · 4 placements
Tier-1 national press unlocked
The Daily Mail (DR 92, 24.9M) quoted him twice in ten days, on the “health halo” and on foods that help you live longer, plus a Healthcare Business Today byline and The Brain Love Podcast.
- Daily Mail DR 92 ×2
- Byline
- Podcast ×2
Placements by the month they were published, counted from Linkifi’s placement records and including one syndicated copy (Yahoo). November is to date.
05 The mix
What the coverage was about
Jun – Nov 2026, grouped by the story each placement carried. The syndicated Yahoo copy counts as a placement; the two podcasts count as two outlets.
06 The approach
A managed, always-on system
Define the narratives
We worked with Mind Lab Pro to define what it wants to be known for: evidence over hype, cognitive endurance, long-term brain health and higher standards for the nootropics category, all voiced by Dr Ramon Velazquez.
Develop the ideas & storylines
From those narratives we built the angles to pitch: Mind Lab Pro’s own stories for the supplement trade press, and expert explainers on the brain behind everyday news for consumer titles.
Land high-authority placements
Interviews, expert features, a byline and two podcast appearances, prioritised by Domain Rating and reach, with syndication carrying a single story to Yahoo’s audience.
Report & compound
Each win is logged with its DR, reach and date. Editors came back for more: Nutrition Insight ran three features, and Lifehacker and the Daily Mail two each.
Months 1–2 earned trade-press interviews and Lifehacker. By months 3–5, the same program was landing BBC Good Food, the Daily Mail, NutraIngredients and two podcast interviews. Proof the engine compounds.
07 The results
What six months added up to
Credibility on both sides of the counter.
BBC Good Food, the Daily Mail and Lifehacker reach the people who buy brain supplements. Nutrition Insight, NutraIngredients and SupplySide reach the industry that judges them. Mind Lab Pro now shows up in both.
A scientist the press comes back to.
Repeat features in Nutrition Insight, Lifehacker and the Daily Mail, plus two podcast interviews, show editors now treat Dr Velazquez as a standing source rather than a one-off quote.
Authority that search engines and AI trust.
Being quoted as a neuroscientist in DR 85+ outlets like the Daily Mail, Yahoo, Lifehacker and BBC Good Food signals expertise no self-published content can match, in search and in AI answers.
“Six months in, editors don’t need convincing that Mind Lab Pro has real science behind it. They keep coming back to quote its scientist.”
Imagine this report with your name on it.
That’s what your strategy call is for. We’ll map out the narratives, the publications to target and a six-month plan built around your business.
Results from a real client program, shown as an example, not a guarantee. Coverage depends on the independent decisions of journalists and editors, and results vary by business and market. Publication names and logos are trademarks of their respective owners.